The first full trailer for The Hunger Games film debuted on Good Morning America in New York City’s Times Square today. We’ve embedded the video above. More than three thousand Facebook fans have hit “like” on the announcement.

What do you think? The trailer offers glimpses of several major events in the story. Judging from this short clip as well as the teaser released three months ago, it seems that the movie will be faithful to the original novel (author Suzanne Collins played a major role in adapting her book).

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So how did they write the book? Not in the way you think. “We wrote it side by side, his place and my place,” Shipley explained to the Observer’s Spencer Morgan. “Maybe because we’re both editors, there was less of a sense of ownership in terms of how you write, and maybe the speechwriting was helpful for me in that regard-because I wrote speeches for Clinton, and that’s more of a collaborative process than going off somewhere in the woods and writing. But it really was just weekends, early in the morning, late at night, just sitting side by side writing.”

And the media bubble is only beginning: SEND and its authors are slated to appear on Good Morning America, NPR, Amazon’s Fishbowl and much, much more. “We’ve arrived at a juncture in our civilization where there is a clear need for this book,” said Paul Bogaards, executive director of publicity at Knopf. “So people either need to master [e-mail], or they become its slave.”

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