GalleyCat contributor Jeff Rivera interviewed Grand Central publisher Jamie Raab for mediabistro.com’s So What Do You Do? feature today.
In the interview, Raab (pictured, via) defended her imprint’s standard practice of giving authors a 25% royalty rate for eBooks: “We have an infrastructure to support.” She outlined the values of what traditional publishers have to offer whether they are new in their writing career or established New York Times bestselling authors.
When asked on whether or not she fears big-name writers will take a less traditional publishing route, she replied: “I think about that a lot because I know it’s on authors’ minds. And I think it’s incumbent on every publisher to do a better job than they’ve ever done before — more creative on marketing and eBooks, working in partnership more closely with their authors, keeping them in the loop, publishing more strategically.”