According to Digtal Book World and Verso survey, nearly 81 percent of eReader owners would “likely” buy eBooks online from independent booksellers–as long as the prices were competitive. We’ve embedded a slide from the presentation above, click to enlarge.
At the Digital Book World conference in New York City, director of programming Guy LeCharles Gonzalez introduced statistics from the Consumer Book Survey. Google eBookstore allows indie booksellers to sell digital books, but, as eBookNewser reported, it is very hard to compete with larger retailers.
Here’s more from Gonzalez: “As in last year’s study, independent booksellers enjoy a slight mindshare advantage over their brick-and-mortar competitors … This year’s study found that, while the preference to shop with indies is greater with men and the college-educated, it’s much less so with women and those having higher household incomes. The higher [household income respondents] disproportionately prefer to shop at retail chains and online.”