When Wieden+Kennedy decided to launch the Sharp Stuff imprint, they decided to use the new social network Medium to share excerpts from their first title, American Dreamers. We caught up with director of content and communications Jake Dockter to find out why.

He explained: “Medium allows us to post content, interact with readers and seamlessly integrate into our twitter and social media. We post an excerpt from our newest book, American Dreamers, every day. Medium users can then read and vote on the content. The highest rated pieces rises to the top, allowing us to track which content users like the most. Publishers no longer need to guess what people like but can interact with content in a new way.”

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