HarperCollins has established a new partnership with JetBlue. Henceforth, the content platform on JetBlue’s Fly-Fi (a special inflight Wi-Fi program) will feature content from HarperCollins books.
For this month, passengers will be able to read excerpts from Patricia Cornwell’s thriller novel Flesh and Blood, Amy Poehler’s memoir Yes Please, and James Dean’s children’s book Pete the Cat and His Magic Sunglasses. Readers will have also have the option to purchase any of the available titles from a plethora of booksellers.
Here’s more from the press release: “At launch, JetBlue customers will be able to choose from excerpts of books by Daniel Silva, Martin Short, Anthony Bourdain, Patti Smith, Joyce Carol Oates, Carine McCandless, Paulo Coelho, Patricia Cornwell, Dorothea Benton Frank, Steven D. Levitt and Stephen J. Dubner, Dick Couch, Amy Poehler, James Frey and Nils Johnson-Shelton, Peter Lerangis, Herman Parish, James Dean, Nate Ball, Dan Gutman, Lauren Oliver, and Erin Hunter. Titles will change monthly. Books from these HarperCollins authors will be available to customers as e-samplers via JetBlue’s Fly-Fi Hub, which is currently accessible on 35% of their fleet.”