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Posts Tagged ‘James Kaelan’

How to Make a Pitch Deck for Your Book

6a00d8341c527353ef00e5500e2a7c8834-150wi.jpegEarlier this week, entrepreneurial author James Kaelan explained how he built a sponsored book tour using a pitch deck–a slideshow presentation that helped procure sponsorship for his book tour.

Most writers are completely unfamiliar with the process of creating a pitch deck. Venture capital firm managing director Guy Kawasaki (pictured) created a concise and practical guide for venture capital seekers and writers to follow when creating a presentation. He wrote it in 2005, but the advice still works beautifully after five years.

Here’s an excerpt, but read the whole essay: “I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.”

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How to Build a Sponsored Book Tour

zeroe.jpgOne author turned his book tour into an endurance test, taking a “zero emissions” bike tour down the West Coast to support his title–securing sponsorship from Flip Video, Cannondale Bikes, and other companies.

Today’s guest on the Morning Media Menu was novelist James Kaelan, explaining how he built his book tour for his debut novel, We’re Getting On.

Press play below to listen.

Here’s an excerpt from the interview: “I had the naive confidence that if the idea was good enough, we could pitch it to the right people and they would support it. I ended up being at least somewhat correct. Cannondale jumped right on it. [My publicist] Jessi Hector from Goldest Egg pitched them and they were like, ‘Oh yeah, that’s a great idea’ and set up a meeting and gave us bikes … You should know InDesign and be able to put together a good pitch deck. More important than the actual aesthetics of the presentation is just have the idea. I talk a lot about adding narrative to narrative–the story that sells your story.”

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