We caught up with filmmaker Jamie Bradshaw to talk about building the campaign for his upcoming film, Branded–a film that comes out tomorrow. Bradshaw explained how he used San Diego Comic-Con, potato chips, QR codes and movie trailers to introduce readers to his first film.

Here’s an excerpt from the interview: “We are actually getting a really great response [to QR codes]. A lot of people are feeling empowered to use them. We are using more of them than I think anybody has ever used before (that’s what they’re saying to us). There are a hundred QR codes embedded throughout the trailers and the poster for the film. And they are all live and take you to different subversive content that is all part of the labyrinthine universe of this story.”

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