The party was held at the Manhattan home of Tina Brown (pictured, via), the author, magazine editor, and founder of The Daily Beast. In a short interview, Brown outlined how the online publication was taking its first step into the publishing industry with Beast Books.
She outlined why the company bucked publishing tradition by releasing the eBook edition first: “We feel that that’s really what seeds the interest. What we feel strongly is that the digital is really the place that we are, but to have the paperback as well is a terrific way for the writer to fire on all cylinders,” Brown explained. Last year, she made headlines for criticizing the $9.99 price point for books.
She concluded: “It’s a great sort of sexy little paperback, 40,000 words, it came out of Beast content [which was sort of] the idea of the imprint to take pieces that have appeared as blogs and as passionate sort of opinion pieces and actually develop them into a longer form, provocative 40,000 word book.”
Read the complete interview after the jump.