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Posts Tagged ‘John Avlon’

Tina Brown’s Unorthodox eBook-First Strategy

img-author-photo---tina-brown_101220562199.jpgLast night GalleyCat correspondent Blake Gernstetter covered the launch party for John Avlon‘s political book, “Wingnuts: How the Lunatic Fringe is Hijacking America.”

The party was held at the Manhattan home of Tina Brown (pictured, via), the author, magazine editor, and founder of The Daily Beast. In a short interview, Brown outlined how the online publication was taking its first step into the publishing industry with Beast Books.

She outlined why the company bucked publishing tradition by releasing the eBook edition first: “We feel that that’s really what seeds the interest. What we feel strongly is that the digital is really the place that we are, but to have the paperback as well is a terrific way for the writer to fire on all cylinders,” Brown explained. Last year, she made headlines for criticizing the $9.99 price point for books.

She concluded: “It’s a great sort of sexy little paperback, 40,000 words, it came out of Beast content [which was sort of] the idea of the imprint to take pieces that have appeared as blogs and as passionate sort of opinion pieces and actually develop them into a longer form, provocative 40,000 word book.”

Read the complete interview after the jump.

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New Book about Glenn Beck: Tears of a Clown

milbank.pngSend in the clowns! Washington Post columnist Dana Milbank is writing a new book about conservative personality Glenn Beck entitled Tears of a Clown.

Politico reporter Michael Calderone broke the news with a Milbank interview: “Milbank said that what sets Beck apart is a willingness to go where other hosts will not. ‘I think he has a lower bar, and commercially, it’s pure genius,’ Milbank said. ‘He has found the absolute sweet spot in the market right now.’ While impressed with Beck’s success, Milbank doubts that he’s really ‘a true believer.’”

The book will be published by Doubleday, the publisher behind the columnist’s book, Homo Politicus. The Beck book will enter a crowded field: journalist Alexander Zaitchik has a Beck biography coming in June and John Avlon‘s political book, Wingnuts: How the Lunatic Fringe is Hijacking America has a section about Beck.

Photo via, taken by Julia Ewan, The Washington Post.

Inaugural Daily Beast Book Probes Glenn Beck’s Publishing Career

img-book-cover---wingnuts_140231663760.jpgToday The Daily Beast launched its publishing line, Beast Books–an experimental step from the blogosphere into the world of publishing.

The series opened with John Avlon‘s political book, “Wingnuts: How the Lunatic Fringe is Hijacking America.” According to founder Tina Brown, the imprint will feature a new kind of content: “Beast Books will be longer than conventional long-form magazine articles but shorter than conventional nonfiction books. They will be published digitally and distributed on multiple platforms, and will soon thereafter be available as handy paperbacks.”

Here’s an excerpt from Avlon’s book, a study of political pundit Glenn Beck‘s bestseller streak: “In the books, as on air, it’s always a wrestling match between the Good Beck–humorous, self-effacing and calling on a higher power for a sense of purpose–and the Bad Beck, peddling political apocalypse, the opinion equivalent of a horror film: ‘We are a country that is headed towards socialism, totalitarianism, beyond your wildest imagination.’ ‘There is a coup going on. There is a stealing of America … done through the guise of an election.’”