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Posts Tagged ‘Jonathan Nowell’

Brazil Offers Publishers a Great Opportunity For Global Sales: Nielsen

Screen Shot 2014-01-14 at 2.06.09 PMMature markets are in decline and global growth will come from developing markets and growing middle classes, said Jonathan Nowell, president of Nielsen Book at the Digital Book World conference in New York today.

In his talk, Nowell spoke about the opportunity for publishers to sell books in Brazil. The country has the sixth largest economy in the world and a $1.2 billion publishing business. Brazilians are rapidly learning how to speak English and they are focusing on literacy rights. This is supported by a burgeoning middle class, and a strong government investment in supporting reading. There is also a strong desire to self-educate in the country.

Brazilians are big on books about religion. Last  year, 5 of top ten titles sold in the country were religious. However Dan Brown and EL James also made the top 10, reflecting the juxtaposition of erotica and religion in Brazil.

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Nielsen is Acquiring Bowker’s Business Intelligence

Nielsen has formed an agreement with R.R. Bowker to acquire Bowker’s Business Intelligence and Commerce Solutions products in a deal whose terms were not disclosed. The surprising move will allow Nielsen –the owner of Book Scan, BookData and BookNet — to provide both eBook and print data in one tool from one source.

Here is more from the press release:

Bowler’s industry-leading Business Intelligence and Commerce Solutions products will be integrated into Nielsen’s book portfolio upon completion of this acquisition. Nielsen will soon be able to measure the impact of eBook sales in the U.S. and UK and provide insights and trends around the volume and value of books sales by various demographic criteria. Nielsen will also be able to offer for the first time a B2B service that enables retailers to source and order books throughout the English-language book market. Read more