Apple’s new in-app purchasing rules were enforced earlier this week, forcing Amazon, Barnes & Noble, Kobo and Google to remove links to outside eBook stores. Apple wants to take a 30 percent commission on all sales made through iOS apps–prompting Kobo and The Financial Times to build web-based alternatives outside of Apple’s App Store.

At Mediabistro’s Publishing App Expo on December 7th and 8th, eBook Architects founder Joshua Tallent will explore app alternatives in a timely and practical presentation entitled: “eBooks vs. Apps: When Apps Are Not Necessary.”

Here’s a description from the program: “Some projects just call out for an app, but for many publishers are not sure when an app is needed and when it is not. As eBook formats become more robust, the line between apps and eBooks is shifting. This session will show you what eBooks can do, the limitations they have, and the costs and benefits of choosing an eBook over an App.”

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