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Posts Tagged ‘Kathleen Schmidt’

Kathleen Schmidt Joins Weinstein Books as Director of Publicity

Kathleen Schmidt will be the new publicity director of Weinstein Books. She will join the publisher (a Perseus Books Group and Weinstein Company partnership) on July 1.

Currently,  Schmidt runs her own publicity firm, KMS Public Relations–working with around 120 books a year. You can follow her work on Twitter. In the past, she served as director of publicity at Atria Books, director of publicity at Dutton and Gotham Books and a publicist at Pocket Books. Here’s more from the release:

At Weinstein Books, Kathleen will personally create and implement digital and traditional publicity campaigns for all hardcover, e-books, trade paper original and trade paper reprint titles on the list, and will work alongside Publishing Director Georgina Levitt and Editorial Director Amanda Murray.


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Pinterest Marketing Ideas from the Pros

Pinterest now counts 11.7 million unique users, and one BEA panel helped writers learn how to use the site for book promotion.

At a BEA, KMS Public Relations president Kathleen Schmidt moderated a “Pin it on Pinterest: Driving Traffic to Your Brand” panel. The experts included Wall Street Journal pop culture reporter Katherine Rosman, Book Riot executive editor Bethanne Patrick and Book Riot community manager Rebecca Schinsky.

During the presentation, Rosman recalled how she met the founders of Pinterest when they were working out of a small Palo Alto apartment last August. Since those humble beginnings, this photo-sharing site has risen the ranks and become the third most popular social media platform in America.

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