FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames 10,000 Words TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Kevin Allocca’

YouTube Tools for Your Book Trailer

kevina.gifWant to build a better book trailer? Use some new YouTube tools pinpoint what your intended audience likes to watch.

Today’s guest on the Morning Media Menu was YouTube Trends manager Kevin Allocca. Allocca spends his days tracking and writing about trends inside YouTube. He urged aspiring book trailer makers to check out the Trends Dashboard, a way to find out what kinds of content are popular in different geographical locations and age groups.

Press play below to listen. Here’s an excerpt from the interview: “The main thing is first [to ask] what objective you have and what your audience already likes … It’s basic advertising stuff–understanding your audience. We find that a lot of the videos that do well hit a niche in a certain way. Also, we study what’s the most shared stuff … YouTube is a giant website and it’s not enough to just post something on there and hope it will hit it big. You have to do something with it once it’s on the site, you can’t just let it sit.”

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!

Journalist and Author Lou Dobbs Leaving CNN

9780143112525L.jpgYesterday TVNewser reporter Kevin Allocca broke the news that Lou Dobbs, the author of “War on the Middle Class” and “Independents Day: Awakening the American Spirit” will be leaving his nightly news program.

Here’s more from TVNewser: “TVNewser has heard from multiple sources that Lou Dobbs will announce he is leaving CNN on his program tonight at 7pmET. A CNN spokesperson could not confirm nor deny that Dobbs would make an announcement about his future at CNN or that he will be leaving the network.”

UPDATE: TVNewser’s post has added a statement from CNN’s Jon Klein: “Lou has now decided to carry the banner of advocacy journalism elsewhere.”

UPDATE: TVNewser’s post has added a statement from Dobbs’ farewell address: “Over the past six months it’s become increasingly clear that strong winds of change have begun buffeting this country and affecting all of us, and some leaders in media, politics, and business have been urging me to go beyond the role at CNN and to engage in constructive problem solving as well as to contribute positively to the great understanding of the issues of our day.”

Dobbs joined CNN in 1980, and is the host of the popular program, Lou Dobbs Tonight. Update: the NY Times has confirmed with a CNN executive that Dobbs will resign.