It might be easier for your brain to remember this post than it is to recall details from a perfectly composed novel.

In a new paper in the Memory & Cognition journal, researchers discovered that “mind-ready” and casual formats like blog posts, Facebook status updates or Twitter writings might be easier for your brain to remember. These are powerful lessons for writers to learn about connecting with readers.

In Science Daily, Dr. Laura Mickes from the University of Warwick explained why: “Writing that is easy and quick to generate is also easy to remember — the more casual and unedited, the more ‘mind-ready’ it is … Knowing this could help in the design of better educational tools as well as offering useful insights for communications or advertising … Of course we’re not suggesting textbooks written entirely in tweets, nor should editors be rendered useless, — but textbook writers or lecturers using PowerPoint could certainly benefit from using more natural speech to get information across.” (Via Caitlin Shamberg)