Journalists Mark Halperin and John Heilemann will once again be teaming up on a new nonfiction project. Following the success of their 2010 title, Game Change, the writing duo plans to pen Double Down: Game Change 2012.

This book will examine Presidential race between President Barack Obama and former Massachusetts governor Mitt Romney. Penguin Press president and editor-in-chief Ann Godoff negotiated the deal with The Wylie Agency’s Andrew Wylie. According to The New York Times, the publisher has planned a release date for fall 2013.

Here’s more from The Hollywood Reporter: “The book already has been optioned by HBO. The cable network aired Game Change, a Jay Roach-directed and Danny Strong-written movie about the 2008 election that in September won four Emmys, including one for Julianne Moore‘s performance as Sarah Palin. Roach and Strong are likely to return for the sequel.”

Actress Julianne Moore will play former vice presidential candidate Sarah Palin in HBO’s adaptation of John Heilemann and Mark Halperin‘s book, Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime.

According to The Hollywood Reporter, Jay Roach will direct and Danny Strong will write the script. Here’s more from TVNewser: “HBO optioned Game Change last January. No word yet on who will play the other TV news personalities mentioned in the book.”

Anybody wish they picked Saturday Night Live veteran Tina Fey? Heilemann and Halperin interviewed more than 300 people to write Game Change (2010). The book had three parts: part one covered the Democratic primaries, part two looked at the Republican primaries, and part three examined the race between Barack Obama and John McCain.

The 2008 election was dominated by flashy, short blog coverage, and some wondered if the campaign book genre could survive the digital revolution. As this picture shows, it can…

Last night, GalleyCat prowled the aisles of the book release party for TIME‘s Mark Halperin and New York‘s John Heilemann‘s behind-the-scenes look at the 2008 election, “Game Change.”

We snapped this exclusive picture of Halperin posing with an upcoming edition of the NY Times Nonfiction Bestseller List–his unexpected bestseller perched at number one on the list. Our sibling blogs PRNewser and FishbowlNY also covered the event.

Journalists John Heilemann and Mark Halperin rocketed to the top of the Amazon bestseller list with “Game Change“–collecting some less-than-flattering moments from the election trail.

While that book generated controversy by revealing juicy quotes from interviews with various politicians, another book looked at the press’ underlying attitude about women during the election. Over at wowOwow, Washington Post White House correspondent Anne Kornblut, introduced her new book, “Notes from the Cracked Ceiling: Hillary Clinton, Sarah Palin and What It Will Take for a Woman to Win.”

Here’s an excerpt from the post: “I did not grow up believing I lived in an unequal and harsh universe because of my gender–and for the most part, I still don’t. This isn’t ‘Mad Men.’ But blind faith in the notion that a woman president is right around the corner seems a little misplaced after 2008, when two history-making candidates failed to fully capitalize on the advantages of being women and were treated roughly in the press and by the public.”

It’s not worth the time to make anything of how Julie Bosman‘s New York Times piece is pretty well covering the same territory that USA TODAY did a while back, but she did get some fun quotes relating to the tendency of would-be presidential candidates all reaching for their (or their ghostwriter’s) pens. “You’re not a real candidate, Pinocchio, if you haven’t written your own book,” said Mark Halperin, the political director of ABC News. “If you know everybody else is doing a book, you’ve got to do a book.”

And with the 1 million copies-plus success of Barack Obama‘s THE AUDACITY OF HOPE, most presidential hopefuls – and publishers – are after similar success. The 2008 campaign season is the time to rerelease forgotten titles, sign unpublished candidates and, if they’re lucky, laugh all the way to the bank as they reap sales from best-selling political books. “What you have, essentially, is a celebrity with built-in press coverage,” said David Rosenthal, the publisher of Simon & Schuster. But sometimes a strong candidate won’t see big sales with his book; 2000′s A CHARGE TO KEEP by a certain George W. Bush was dismissed by critics as an expanded stump speech mostly written by Karen Hughes. The lesson? “Candidates can win,” said Halperin, “even if their books don’t sell well.”