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Posts Tagged ‘marketing’

Why You Should Own Your Domain Name

Having an online presence is critical for writers to market their work. In a recent blog post, author John Scalzi urged writers to purchase their own domain name online.

Scalzi (pictured, via) reminded readers that before Facebook, Internet users migrated between AOL, Friendster, MySpace and other sites. He encouraged writers to use trendy tools to connect with readers, but stressed the importance of owning a steady domain like “www.yourname.com.”

Here’s an excerpt from his blog post: “If you’re going to be online, it’s best to have a site that isn’t at the whims of stock evaluation, or a corporate merger, or an ambitious executive’s ‘content strategy,’ or whatever. Ultimately, your online home should be something you control, and something you can point the people at Facebook (or MySpace, or Friendster, etc) to. Having one’s own domain isn’t always simple and has its own share of headaches (as you will find if you ever have the need to change your ISP), but at the end of the day what it has is stability.”

Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!

Kevin Smokler Named VP of Marketing at Byliner

BookTour.com co-founder Kevin Smokler has been named vice president of marketing at Byliner.

Smokler will be responsible for overseeing marketing initiatives, social media projects, and community management at the new nonfiction site. Smokler previously served as CEO of BookTour.com. That site offers tools and services for authors to promote their books and for readers to have access to the authors.

Smokler had this statement in the press release: “Four of my great loves–reading, journalism, publishing and technology–all showed up in one job. How often does that happen?”

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Jody Hedlund on Marketing Your Work

Landing a book deal is just the beginning; all writers have to play a role in marketing their work. Author Jody Hedlund (pictured, via) offered some advice on her blog.

Here’s an excerpt from the post: “Start by loving the readers we already have (including followers on social media sites). We may want more. But first we have learn to take care of those that are already sitting in our stadium…When we’re loving and taking care of the readers and followers we have, they’ll WANT to support us…They’ll be excited to promote for us, essentially taking a large part of ‘self’ out of self-promotion.”

According to Hedlund, “loving your readers” can be broken down into three steps. Connect with them through internet venues, engage them with social media conversations, and then care for them by showing appreciation. What do you think?

Scholastic Promotes Daisy Kline to VP of Marketing & Brand Management

scholasticlogo082310.jpgDaisy Kline has been promoted to Vice President of Marketing and Brand Management at Scholastic Media.

The press release states: “Kline is responsible for directing the marketing, PR and strategy for Scholastic Media’s portfolio of brands and products, reporting to Leslye Schaefer, Scholastic Media’s SVP Marketing & Consumer Products. In her new role, she will continue developing strategies to maximize brand revenue and ensure coordinated exposure across a wide array of product categories and strategic partners.”

Kline joined Scholastic in 2007. She has since worked on Clifford The Big Red Dog, Goosebumps, The Magic School Bus, and other popular series. Prior to this, Kline held marketing positions at the children’s divisions of Random House and HarperCollins.

Self-Publishing & Local Marketing

Sometimes it seems like the entire literary universe orbits around the tiny island of Manhattan. As self-published authors multiply around the country, this illusion has been broken–local book marketing is more important than ever before.

Last weekend, GalleyCat prowled the floor of the Self-Publishing Book Expo. Along with 450 attendees from all corners of the country, we picked up book design and marketing tips for the self-published authors in the audience. We also encouraged self-published authors to submit to our ongoing Book Pitch contest.

At the expo, we caught up with author and book marketing expert Shel Horowitz to get some advice on local marketing. Earlier this year, Horowitz (pictured, via) and Jay Conrad Levinson published the new book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet with John Wiley & Sons.

Horowitz urged self-published authors to focus on local marketing. He explained: “Book promotion is actually easier in a small community. I live in Hadley, Massachusetts. You want to talk about a small community–there’s 5,000 people in my town, 200 in my village … The nice thing is you can become a local celebrity very easily, because you will not be competing with every famous author who lives in the New York area.”
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