Richard Rhorer has been named vice president and associate publisher at Simon & Schuster.

Previously, Rhorer served as director of digital business development at Macmillan. He will be responsible for supervising marketing specialists, overseeing the backlist publishing program, and bringing special focus to key front list titles.

Publisher Jonathan Karp had this statement: “In searching for a new associate publisher, I was looking for someone with a strong marketing vision, experience on the digital publishing frontier, a proven knack for backlist publishing, and a natural appreciation for our books.  Richard possesses all of those attributes and many more.”