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Posts Tagged ‘Marnie Cochran’

Controversial Vogue Essay Sparks Book Deal

Vogue writer Dara-Lynn Weiss has scored a book deal with Random House’s Ballantine imprint for a controversial memoir about helping her seven-year-old daughter lose weight. The deal sprang from an April Vogue piece that the Jezebel has dubbed “The Worst Vogue Article Ever.”

What do you think? Here is an excerpt from the essay: “I cringe when I recall the many times I had it out with Bea over a snack given to her by a friend’s parent or caregiver … rather than direct my irritation at the grown-up, I often derided Bea for not refusing the inappropriate snack. And there have been many awkward moments at parties, when Bea has wanted to eat, say, both cookies and cake, and I’ve engaged in a heated public discussion about why she can’t.”

The new book has the tentative title, The Heavy. David Kuhn from Kuhn Projects negotiated the deal with Marnie Cochran. The publisher described the book as “an experience that epitomizes the modern parenting ‘damned if you do/damned if you don’t’ predicament.”

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Elisabeth Hasselbeck Sells Gluten-Free Cookbook

Elisabeth Hasselbeck, The View co-host and author of The G-Free Diet, has sold her first cookbook to Random House.

Here’s more about untitled book, from the publisher: “a lavishly-illustrated collection of her personal stories and carefully-tested gluten-free recipes for every occasion– from delicious kid-friendly favorites to manly Super Bowl snacks, from tasty twists on holiday meals to gourmet entertaining menus that no one will even suspect are g-free.”

Ballantine editor Marnie Cochran bought the book and Andrea Barzvi at International Creative Management negotiated the deal. Follow this link to read more about the television host’s first book, The G-Free Diet.

Sh*t My Kids Ruined Lands Book Deal

kidsruined.jpg

The Tumblr to book deal trend continues apace as Julie Haas Brophy landed a book deal with Villard for her blog, Sh*t My Kids Ruined.

Just like the Tumblr blog, the book will include snappy commentary and plenty of photos of wrecked objects, rooms, and children–like this orange and blue paint mess that created a carpet-cleaning emergency. According to Publishers Weekly, the deal was negotiated by Inkwell Management’s Richard Pine and Villard’s Marnie Cochran acquired the title.

Here’s more about the book: “[It] will feature photos and stories of children destroying everything from windows to VCRs to their parents’ physique. The book, like the blog, will aim to offer a cathartic way for parents to laugh through, and off, the frustrations of child-rearing.”

If you want to dispel some of the myths about these trends, check out this mediabistro.com article, The Truth About Blog-to-Book Deals.

Perseus Phases Out Marlowe & Co. Imprint

PW Daily reported yesterday that Marlowe & Company will soon be no more at the Perseus Books Group – the latest in a series of major changes for Perseus. The imprint, part of the former Avalon Group, will be folded into Da Capo Press‘s wellness imprint, Lifelong Books. Marlowe, which had a list similar to Lifelong’s, was, according to Da Capo vp and publisher John Radziewicz, not as well known in the category. “Lifelong speaks more to the nature of a wellness imprint than does Marlowe,” he said, adding that the company thought Lifelong would “be the more embracing name.” Originally, as part of the integration of Avalon and Perseus, Marlowe was to complement the Lifelong series under the Da Capo umbrella.

In related news, Marnie Cochran, executive editor at Da Capo for the last nine years, has taken an executive editor position at Ballantine Books where she will report directly to senior vp and publisher Libby McGuire. Cochran will continue to work out of Boston and start with Ballantine on July 23.