meiravMeirav Oz, a Israeli headhunter and former ad exec, has just published her first novel in English.

One Wrong Move is a behind-the-scenes look at the advertising in Tel Aviv. It was first published in Hebrew and came out in English this month from Contento De Semrik. The story comes out of Oz’s 12 years working for ad agencies. We caught up with Meirav to discuss writing and publishing.

GC: As an advertiser/talent manager, why did you decide to write a novel?

MO: My novel started from an anonymous column in an Israeli magazine about behind the scene of the advertising world. The writing was my gateway from the hectic crazy world of advertising. I wrote about myself and my life and no one knew I was the one behind this character. After about a year  the magazine went out of business and I found myself continuing writing this fictional personal diary and understood I’m writing a novel. Read more