Author Mitch Joel turned to an unexpected social network to promote his new book, earning 102,000 views on SlideShare with a presentation called “25+ Mind-Blowing Stats About Business Today.”

We interviewed Joel on the Morning Media Menu today, talking about CTRL ALT Delete and why he created a SlideShare deck. Joel also introduced his book and shared advice for writers coping with a radically changed publishing world. Here’s an excerpt:

Always think about the context of the platform you are on. In the case of Slide Share, I know what SlideShare is, I know how it works and I know that people love data points. When I saw what we were developing in terms of content for CTRL ALT Delete, there was a real natural fit. We could take all this data and maybe add some new nuggets and post it to SlideShare. So it fit.

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