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Posts Tagged ‘MySpace’

Why You Should Own Your Domain Name

Having an online presence is critical for writers to market their work. In a recent blog post, author John Scalzi urged writers to purchase their own domain name online.

Scalzi (pictured, via) reminded readers that before Facebook, Internet users migrated between AOL, Friendster, MySpace and other sites. He encouraged writers to use trendy tools to connect with readers, but stressed the importance of owning a steady domain like “www.yourname.com.”

Here’s an excerpt from his blog post: “If you’re going to be online, it’s best to have a site that isn’t at the whims of stock evaluation, or a corporate merger, or an ambitious executive’s ‘content strategy,’ or whatever. Ultimately, your online home should be something you control, and something you can point the people at Facebook (or MySpace, or Friendster, etc) to. Having one’s own domain isn’t always simple and has its own share of headaches (as you will find if you ever have the need to change your ISP), but at the end of the day what it has is stability.”

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HarperCollins and MySpace Team Up for Teens

Following on the success of HarperCollins‘ fan-oriented contest for adults, Avon Fan Lit, the company announced further plans to reach out to teen readers with the help of MySpace (both companies are owned by NewsCorp.) And CNET reports that Diane Naughton, vice president of marketing at HarperCollins Children’s Books, went into more detail at Mashup, the annual conference on teens and tech that’s going on in San Francisco this week. In the fall, the social network plans to build and launch a new “create and share” writing tool in partnership with HarperCollins, Naughton said in an interview at Mashup. Teens and college kids on the site can write prose and then share it with friends on MySpace. People can then vote on the best writing, she said. “Offline and online have very much (merged) the last couple of years in terms of marketing,” she said.