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Posts Tagged ‘NEA’

NEA Launches ‘Blue Horse’ Charity Auction to Benefit Arts Education

The National Education Association (NEA) has teamed up with the NEA Foundation to host “The Artist Who Painted a Blue Horse Charity Auction.”

The proceeds derived from the Internet auction will benefit the NEA Foundation’s “Art Inspires Learning, Learning Inspires Art” initiative. This project funds arts education grants for teachers. Follow this link to check out the artwork.

Here’s more from the release: “This initiative was inspired by Eric Carle‘s picture book The Artist Who Painted a Blue Horse, which celebrates imagination and artistic freedom. Each donated piece of art will feature that artist’s interpretation of a horse and celebrates imagination and the many and varied ways that each artist sees the world around him/her. The auction will include three waves of art: Group 1 will take place October 17th-27th. Group 2 will take place October 31st-November 10th. Group 3 will take place November 14th-24th.”

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Michelle Obama to Kick Off Read Across America Day

First Lady Michelle Obama (pictured, via) will kick off the 14th annual national Read Across America Day. Along with U.S. secretary of education Arne Duncan, she will read the Dr. Seuss classic, Green Eggs and Ham in honor of Seuss’ 107th birthday.  Actress Jessica AlbaTop Chef, TV host Padma Lakshmi, and Super Bowl champion Donald Driver will also appear.

Here’s more about the event from its official website: “[National Education Association] NEA’s Read Across America is an annual reading motivation and awareness program that calls for every child in every community to celebrate reading on March 2, the birthday of beloved children’s author Dr. Seuss. NEA’s Read Across America also provides NEA members, parents, caregivers, and children the resources and activities they need to keep reading on the calendar 365 days a year.”

Readers can log on to the site to make reading pledges. So far California boasts the most reading pledges  in the United States with 334 submissions. The site has also collected international pledges from readers in Brazil, Finland, Germany, and Turkmenistan.

Costumed Characters Help Spain Promote Reading

The Times reports on a most unusual campaign dreamt-up by the Spanish Federation of Publishers (FGEE) and backed by the Government: Little Red Riding Hood, Mary Poppins, Don Quixote and Sancho Panza are just some of the characters accosting tourists on the coasts, part of a novel campaign to promote reading. Don Quixote and his motley band of literary characters have moved from the north down the coast to Valencia, where they have braved temperatures of up to 40C (105F) and armies of British and German tourists. After acting out scenes from their respective stories, the ten actors fan out across the beach “in search of readers to reward for their bravery”, Don Quixote explains.

Anyone spotted reading is given a Frisbee, a pack of playing cards, a bookmark or beach pillow “whether they are reading a book, magazine, newspaper, comic book or the instructions on the suncream bottle”, he says. So why all the fuss? Because a study by FGEE found that 40 per cent of Spaniards never read anything, and even though the percent that do read something is rising, it’s not enough. So confidential to the folks at NEA: think a partnership with Disney and/or Universal Studios might help, especially if beaches are involved?