In a new web video promoting the winter issue of The Paris Review, the literary journal gets an explosive makeover–complete with an announcer that should be narrating monster truck shows.

What do you think of the web video makeover for the celebrated journal? If you liked it, you should also check out the magazine’s Jonathan Franzen mash-up video.

Here’s more about the video, from the site: “A trailer for The Paris Review’s winter issue by Paul Opperman and Aaron Mirman of the Duotone Audio Group; and Chad Sipkin and Todd Stewart of Consulate Films.”