pay what you want pricing - GalleyCat http://www.mediabistro.com/galleycat The First Word On the Book Publishing Industry Copyright 2013 Fri, 17 May 2013 20:48:05 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Authors Can Learn From A Pay-What-You Want Pricing Model Kickstarter has given many authors and indie publishers the motivation that they have needed to turn a project from an idea into a reality. For Linda Formichelli, a freelance writer that teaches courses in magazine writing, the site also taught a lesson in the pay-what-you-want pricing model.

In a blog post on Copyblogger.com, Formichelli explains how by offering her courses at various price points via the Kickstarter model, she was able to sell more of her content and get more people interested. Instead of getting three people to sign up for her basic course at $120 a pop, she got 128 people to pay a minimum of $30 a pop. She then opened up her course to a pay-what-you-want model and found that people paid more than was expect.

Formichelli explains in the blog: “I’ve now offered the course with this payment model three times for a total of $10,134 from 228 students. That’s an average of $44.45 per student. Which means students paid an average of $14.45 over the minimum asking price.” continued…

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]]> Dianna Dilworth http://www.mediabistro.com/galleycat/authors-can-learn-from-a-pay-what-you-want-pricing-model_b57844#disqus_thread http://www.mediabistro.com/galleycat/authors-can-learn-from-a-pay-what-you-want-pricing-model_b57844 http://www.mediabistro.com/galleycat/?p=57844 Fri, 21 Sep 2012 16:30:28 +0000