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Posts Tagged ‘Pete Mulvihill’

How to Buy eBooks from an Indie Bookstore

Are you worried that digital books will ruin your favorite independent bookstore? This GalleyCat editor will join the #FollowReader Twitter chat at 4 pm today to discuss how you can support your local bookstore this year.

You can fill up your new tablet or mobile device with eBooks from indie bookshops with a few simple tools. Below, we’ve collected steps on how to buy eBooks from an indie bookstore.

1. Check the massive list of Independent Bookstores Selling Google eBooks. Find the store you want to support. Follow the store link to shop for eBooks.

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Mediabistro Course

Food Writing

Food WritingStarting October 8, work with the food features editor at Everyday with Rachel Ray to develop your portfolio! Gabriella Gershenson will teach you how how to write a successful food piece, conceive story ideas, land assignments to get attention from foodies, and build authority in the food writing community. Register now!

How Independent Bookstores Can Use Google & Groupon

Today we interviewed Green Apple Books co-owner Pete Mulvihill, finding out how his bookstore uses Google and Groupon to build sales during this difficult time for independent booksellers.

This week, Mulvihill will host a Technology Petting Zoo at his bookstore, helping customers explore Google eBooks on a variety of platforms and sample the new technology.

Here’s an excerpt from the interview, as Mulvihill shared his experience of crafting a Groupon deal: “We were a little hesitant to use Groupon because the margins in bookselling are  worse than other things you see Groupons for … the economics didn’t seem feasible at first. But the response surprised both us and Groupon.”

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