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<title>Pete Mulvihill - GalleyCat</title>
<link>http://www.mediabistro.com/galleycat</link>
<description>The First Word On the Book Publishing Industry</description>
<copyright>Copyright 2013</copyright>
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<title>How to Buy eBooks from an Indie Bookstore</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-45062" title="indiebound" src="http://www.mediabistro.com/galleycat/files/2012/01/indiebound.jpg" alt="" width="171" height="202" />Are you worried that digital books will ruin your favorite independent bookstore? This GalleyCat editor will join the <a href="https://twitter.com/#!/search/%23followreader" target="_blank">#FollowReader Twitter chat</a> at 4 pm today to discuss how you can support your local bookstore this year.</p>
<p>You can fill up your new tablet or mobile device with eBooks from indie bookshops with a few simple tools. Below, we&#8217;ve collected steps on how to buy eBooks from an indie bookstore.</p>
<p>1. Check the massive list of <a href="http://www.indiebound.org/google-ebooks" target="_blank">Independent Bookstores Selling Google eBooks</a>. Find the store you want to support. Follow the store link to shop for eBooks.</p>
<p> <a href="http://www.mediabistro.com/galleycat/how-to-buy-ebooks-from-an-indie-bookstore_b45060#more-45060" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jason Boog</dc:creator>
<comments>http://www.mediabistro.com/galleycat/how-to-buy-ebooks-from-an-indie-bookstore_b45060#disqus_thread</comments>
<link>http://www.mediabistro.com/galleycat/how-to-buy-ebooks-from-an-indie-bookstore_b45060</link>
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		<category><![CDATA[Bookselling]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Pete Mulvihill]]></category>
<pubDate>Fri, 06 Jan 2012 15:42:57 +0000</pubDate>
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<title>How Independent Bookstores Can Use Google &amp; Groupon</title>
<description><![CDATA[<p><img style="padding: 2px 3px 2px 8px;" src="http://www.mediabistro.com/news/original/1307370868098_754dc.jpg" alt="" hspace="10" vspace="3" width="100" height="100" align="right" />Today <a href="http://www.mediabistro.com/news/media_menu/google_ebooks_on_the_menu_176101.asp" target="_blank">we interviewed</a> Green Apple Books co-owner <strong>Pete Mulvihill</strong>, finding out how his bookstore uses Google and Groupon to build sales during this difficult time for independent booksellers.</p>
<p>This week, Mulvihill will host a <a href="http://greenapplebooks.com/event/technology-petting-zoo-google-comes-green-apple" target="_blank">Technology Petting Zoo</a> at his bookstore, helping customers explore Google eBooks on a variety of platforms and sample the new technology.</p>
<p>Here&#8217;s an excerpt <a href="http://www.mediabistro.com/news/media_menu/google_ebooks_on_the_menu_176101.asp" target="_blank">from the interview</a>, as Mulvihill shared his experience of crafting a Groupon deal: &#8220;We were a little hesitant to use Groupon because the margins in bookselling are  worse than other things you see Groupons for &#8230; the economics didn&#8217;t seem feasible at first. But the response surprised both us and Groupon.&#8221;</p>
<p> <a href="http://www.mediabistro.com/galleycat/how-independent-bookstores-can-use-google-groupon_b31762#more-31762" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jason Boog</dc:creator>
<comments>http://www.mediabistro.com/galleycat/how-independent-bookstores-can-use-google-groupon_b31762#disqus_thread</comments>
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		<category><![CDATA[Bookselling]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Pete Mulvihill]]></category>
<pubDate>Mon, 06 Jun 2011 11:20:22 +0000</pubDate>
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