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Posts Tagged ‘Peter Costanzo’

Zen & the Art of Book App Maintenance

So you built a book app. Congratulations–now the hard part begins.

Thousands of book apps have flooded app stores around the world. Even after a writer or publisher pays thousands of dollars to build an app, it can disappear in that sea of content.

At the Publishing App Expo today, a number of app publishers shared tips for how to take care of your book app and create a profitable business plan for the app’s future. We’ve collected their thoughts below–a handbook for book app maintenance.

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Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!

How a Book Becomes a Vook

In an eBook Summit talk, Vook CEO Brad Inman and Perseus Books Group online marketing director Peter Costanzo explained the process for turning a print book into a multimedia product.

Vook partnered with NBC News to acquire several film reels chronicling the days of John F. Kennedy‘s presidency and approached Perseus to collaborate on a project that eventually spawned the vook, JFK 50 Days. The video embedded above showcases the iPad app version.

They then acquired the multimedia rights to the title, JFK: Day by Day: A Chronicle of the 1,036 Days of John F. Kennedy’s Presidency by Terry Golway and Les Krantz. Multimedia rights cover the inclusion of multimedia content embedded in the text. Perseus picked 50 moments from the footage in celebration of the 50 years that have passed since Kennedy’s presidential election.

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