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<title>pop-up - GalleyCat</title>
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<description>The First Word On the Book Publishing Industry</description>
<copyright>Copyright 2013</copyright>
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<title>Starbucks Builds a Library-Themed Pop-Up Store in Tokyo</title>
<description><![CDATA[<p><img class="alignnone size-full wp-image-59482" title="inside" src="http://www.mediabistro.com/galleycat/files/2012/10/inside.jpg" alt="" width="499" height="374" /></p>
<p>In Tokyo, the design firm nendo created the <a href="http://www.nendo.jp/en/works/detail.php?y=2012&amp;t=294" target="_blank">Starbucks Espresso Journey pop-up store</a> to help the coffee chain promote its espresso drinks&#8211;a coffee shop that looks like a library.</p>
<p>The library shelves featured nine books, each book sharing information about a different espresso drink. Patrons are encouraged to browse this coffee library until they find the drink they would like to order. <a href="http://www.nendo.jp/en/works/detail.php?y=2012&amp;t=294" target="_blank">Here&#8217;s more from the designers</a>:</p>
<blockquote><p>At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler. The &#8216;library&#8217; invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees. (Link via <a href="http://www.bookpatrol.net/2012/10/starbucks-goes-to-library-for-new-pop.html#.UIatwml264P" target="_blank">Book Patrol</a>)</p></blockquote>
<p> <a href="http://www.mediabistro.com/galleycat/starbucks-builds-a-library-themed-pop-up-store-in-tokyo_b59481#more-59481" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jason Boog</dc:creator>
<comments>http://www.mediabistro.com/galleycat/starbucks-builds-a-library-themed-pop-up-store-in-tokyo_b59481#disqus_thread</comments>
<link>http://www.mediabistro.com/galleycat/starbucks-builds-a-library-themed-pop-up-store-in-tokyo_b59481</link>
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		<category><![CDATA[Libraries]]></category>
		<category><![CDATA[library]]></category>
		<category><![CDATA[pop-up]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Tokyo]]></category>
<pubDate>Tue, 23 Oct 2012 16:23:26 +0000</pubDate>
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