Simon & Schuster CEO Carolyn Reidy unveiled Simon & Schuster India today–a “sales, marketing and publishing company” based in New Delhi.

Simon & Schuster U.K. managing director Ian Chapman will oversee the company.  Rahul Srivastava will serve as director of sales and marketing in the New Delhi office and lead a team of regional sales managers.

Reidy had this statement: “This new business makes clear our commitment to both the Indian marketplace and global publishing … India is a rapidly developing market for English language books, with a growing retail bookstore presence, and a deep-seated culture that prizes books and literacy, and we are very excited to bring more of our authors’ books to India’s expanding audience of English readers.”

PW Daily’s Rachel Deahl reports that Simon & Schuster is the latest publisher to see the Indian publishing market’s potential for profit and prosperity. Following Penguin and HarperCollins‘ lead, S&S will produce and market select titles from its American and U.K. lists – the first of which will be Mira Kamdar‘s PLANET INDIA, slated for publication by Scribner next month. Cyrus Kheradi, v-p and group sales director of S&S’s international division, will oversee titles for the India program along with Indian regional sales manager Rahul Srivastava. The division will based at the New Delhi office S&S established last year.