Mamiverse, the family lifestyle website aimed at the moms in the Latino community, has hired former HarperCollins children’s editor Adriana Dominguez to lead its new Books section.

Rene Alegria, former publisher of HarperCollins’ Rayo imprint, started Mamiverse in 2011, and the site now generates more than one million views every month.

Mamiverse Books will feature book reviews and interviews. In addition, the organization aims to launch a national reading campaign targeting Latinos called the “Mamiverse Reads Pledge Drive.”

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