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Posts Tagged ‘Ryan Holiday’

My Role in Ryan Holiday’s Publicity Stunt

Author Ryan Holiday wrote an essay for NY Observer‘s BetaBeat called “A Simple Stunt Reveals How Blogs Will Print Anything for Pageviews” this week, bragging about how he duped GalleyCat with fake book deal news. He wrote:

All it took was writing in my announcement that the book had been acquired in a “major deal.” This was quickly picked up by the publishing industry blog GalleyCat, which immediately interpreted this to mean my advance was $500,000.

His essay did not link to my original story or my response when news of his publicity stunt broke, but I wanted to be perfectly clear what happened. No one writing about this incident, including Holiday himself, has ever contacted me for comment.

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Mediabistro Course

Novel Writing: Editing Your Draft

Novel Writing: Editing Your DraftStarting July 16, workshop your novel in-progress with a published author! Erika Mailman's course will function as a workshop, with the emphasis on sharing your work for review and providing critiques for your peers. By the end of this class you'll have up to 75 pages of you novel workshopped and developed patterns to improve your writing. Register now! 

David Moldawer Leaves Amazon Publishing

Amazon Publishing senior editor David Moldawer is headed to the online education start-up creativeLIVE to serve as director of business. He will still be based in New York City.

Moldawer joined Amazon in September 2011. Previously, he had served as an editor at McGraw-Hill Business. He explained his new role in an email:

I will be working with many of the same authors I once edited or sought to acquire, only this time they will be teaching live courses on business subjects … Authors like Tim Ferriss, Ramit Sethi, and Ryan Holiday have already taught creativeLIVE courses to tens of thousands of viewers around the world, and many more business experts are on the way. So I’ve left book publishing, but I will still be an active part of the industry in many ways–I also hope to use creativeLIVE to sell a ton of our experts’ books!

Ryan Holiday Did Not Dupe GalleyCat

Today a New York Observer article printed an excerpt from Ryan Holiday‘s book proposal with the Twitter headline: “Did Ryan Holiday dupe Gawker and GalleyCat?”

The proposal excerpt in the Observer suggested that the marketing team should seed fake news about Holiday’s book advance to blogs: “That the information is all fake and part of a social experiment will be revealed later in the book itself—as evidence of the gullibility of the web and proof of concept.”

Oddly enough, nobody asked us where we got our information. This GalleyCat editor wrote about the deal yesterday because Will Weisser, the VP and associate publisher at Penguin’s Portfolio imprint, emailed us directly with all the details. We asked Weisser for a comment this afternoon.

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24-Year-Old Marketing Director Lands Major Book Deal

24-year-old online marketing guru Ryan Holiday has landed a book deal with Portfolio.

The book has the tentative title Confessions of a Media Hit Man, and promises to offer “an expose of modern news media and a primer on the dark arts and individuals that control it, with detailed and shocking revelations.” Holiday is the director of marketing at American Apparel and has written numerous popular articles about online marketing.

Here’s more about the author: “Holiday is media manipulator for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19, he went on to advise many bestselling authors and multi-platinum musicians … His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company.”

Correction: An earlier version of this story erroneously reported the size of Holiday’s advance.