Author Ryan Holiday wrote an essay for NY Observer‘s BetaBeat called “A Simple Stunt Reveals How Blogs Will Print Anything for Pageviews” this week, bragging about how he duped GalleyCat with fake book deal news. He wrote:
All it took was writing in my announcement that the book had been acquired in a “major deal.” This was quickly picked up by the publishing industry blog GalleyCat, which immediately interpreted this to mean my advance was $500,000.
His essay did not link to my original story or my response when news of his publicity stunt broke, but I wanted to be perfectly clear what happened. No one writing about this incident, including Holiday himself, has ever contacted me for comment.