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Posts Tagged ‘Scholastic’

New Hire & Promotions at Scholastic

Scholastic has made two promotions and one new hire.

Doug Analla and Anamika Bhatnagar have both received promotions. Analla has been named director of marketing and creative services. Bhatnagar now serves as executive editor and director of paperback reprints.

Samantha Schutz has joined Scholastic as executive editor in licensed publishing. Prior to this, Schutz worked as an editor at Penguin Young Readers Group.

Gary Ross Reveals How He Scored the Director’s Chair for ‘The Hunger Games’

book 1 collins.JPGDirector Gary Ross beat Sam Mendes (Revolutionary Road), David Slade (The Twilight Saga: Eclipse), and Susanna White (Nanny McPhee Returns) in his bid to direct The Hunger Games adaptation. According to an L.A. Times article, the director brought more than just his resume to the interviews.

Here’s more from the article: “when Ross met with Lionsgate for the first time, he brought a persuasive piece of video — interviews he’d shot of his kids’ friends explaining why the books mattered to them, and what they loved about the series’ heroine, Katniss Everdeen. ‘What was amazing was how insightful these kids were about this book and about Katniss as a character,’ says producer Nina Jacobson. ‘It was so clear that Gary was interested in what the fans cared about.’”

Author Suzanne Collins recently talked about the process of writing the first draft of The Hunger Games movie script. Back in October, Jacobson predicted that the film will have a PG-13 rating. (Via io9)

Brian Selznick to Publish New Book

Children’s author and illustrator Brian Selznick (pictured, via) will release his new novel, Wonderstruck, in September 2011.

Here’s more from Scholastic’s  press release: “Wonderstruck weaves together two compelling, independent stories, set fifty years apart—Ben’s story, which takes place in 1977, is told in words; Rose’s story in 1927 is told in pictures. Ever since his mother died, Ben feels lost. At home with her father, Rose feels alone. When Ben finds a mysterious clue hidden in his mother’s room, and when a tempting opportunity presents itself to Rose, both children risk everything to find what’s missing.”

In 2007 Selznick released The Invention of Hugo Cabret, a 553-page novel containing 284 illustrations. He described the book in a letter: “not a exactly a novel, not quite a picture book, not really a graphic novel, or a flip book or a movie, but a combination of all these things.”

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Animorphs Series to be Relaunched Next Year

Animorphs relaunch coming May 2011

Scholastic will relaunch the first five books of the Animorphs series next year. In May 2011, the series begins with Animorphs #1: The Invasion. The books will feature a lenticular covers to illustrate the morphing characters, first introduced in June 1996.

K.A. Applegate had this quote in the release: “Animorphs had far more impact on readers than I ever expected. Animorphs fan sites and works of fan fiction number in the thousands even today. Every library I visit has the old tattered copies, some now barely held together with glue and tape. So I’m very excited at the chance to retire those dog-eared old books, to ratify the enduring faith of the die-hard fans, and most of all, to reach a whole new generation of readers.”

Besides the Animorphs, Applegate has also published two other series in the fantasy/sci-fi genre: Remnants and Everworld. She has also written a YA series for teens (Making Out) and a chapter book series for beginning readers (Roscoe Riley Rules).

Scholastic Shares Ten Kidlit Trends from 2010

Several children’s literature experts shared “Ten Trends in Children’s Books” in a year-end list for Scholastic.

Books featuring “special-needs protagonists” have increased (such as this year’s winner of the National Book Award for Young People’s Literature, Kathryn Erskine‘s Mockingbird). The experts concluded that publishers released “25 to 30 percent fewer picture book titles than they used to” in 2010. Popular kidlit genres in 2010 included dystopian fiction, paranormal romance beyond vampires, and mythology-based fantasy.

Scholastic Book Clubs president Judy Newman gave this quote: “We’ve seen some exciting innovation in children’s publishing in 2010, including new formats and platforms for storytelling that are helping more and more kids become book lovers. At the same time, we’re seeing a rejuvenation of some classic genres, which I think is evidence of the timeless power that stories and characters have on the lives of children.”

Rare ‘Harry Potter & the Philosopher’s Stone’ Copy Stolen

A man and a woman stole a first-edition copy of Harry Potter & the Philosopher’s Stone at the “Art You Grew Up With Exhibition” in Oxfordshire, England. It is estimated that only 300 to 500 copies of this rare book exists; this particular stolen copy was worth over $9,500.

The Sun quoted Oxford book dealer Adrian Greenwood who loaned the book to the exhibit: “It was a first edition that was library stock. A dealer in London had one offered to them by someone who left a fake phone number. It is very unusual. Whoever stole it will have a terrible time selling it. We have photos of where it is restored so it’s easy to identify.”

Bloomsbury UK first acquired the Harry Potter series, publishing Harry Potter & the Philosopher’s Stone in 1997. A year later, Scholastic brought Harry Potter & the Sorcerer’s Stone to the American market. (Via the Economic Times)

Scholastic Promotes Lori Benton to VP & Publisher

Lori Benton has been named vice president and publisher of the Scholastic Trade Publishing division.

According to the release, Benton will “oversee direction of the publishing program for all imprints of the division. She will assume her new responsibilities January 3, 2011, and report to Ellie Berger, President of Scholastic Trade Publishing.”

Prior to joining Scholastic, Benton served as the publisher of the fiction division of Capstone Publishers. In the past, she has worked in the children’s divisions at HarperCollins and Macmillan. Benton also devoted thirteen years of her career as a children’s book buyer for the independent bookseller, The Book Shop.

Scholastic Promotes Daisy Kline to VP of Marketing & Brand Management

scholasticlogo082310.jpgDaisy Kline has been promoted to Vice President of Marketing and Brand Management at Scholastic Media.

The press release states: “Kline is responsible for directing the marketing, PR and strategy for Scholastic Media’s portfolio of brands and products, reporting to Leslye Schaefer, Scholastic Media’s SVP Marketing & Consumer Products. In her new role, she will continue developing strategies to maximize brand revenue and ensure coordinated exposure across a wide array of product categories and strategic partners.”

Kline joined Scholastic in 2007. She has since worked on Clifford The Big Red Dog, Goosebumps, The Magic School Bus, and other popular series. Prior to this, Kline held marketing positions at the children’s divisions of Random House and HarperCollins.

Powell’s Books Wins a Visit from Suzanne Collins

mockingsmall.jpgPowell’s Books has won Scholastic’s Mockingjay in-store display contest. The bookstore constructed a 17-foot cornucopia to beat out the rest of the competition. Their prize? A visit from Suzanne Collins at their West Burnside location on Sunday, November 7th.

Powell’s staffer Suzy Wilson had this statement in the release: “A visit from The Hunger Games series author, Suzanne Collins, is better than birthdays and snow days! We are ecstatic for the legions of Mockingjay fans in our area—many of whom waited for hours for the midnight release—to have won the Scholastic contest. It is an amazing opportunity for all those passionate readers to meet their favorite author. The celebration continues, and costumes are not required…but welcomed.”

Publishers Weekly has the Powell’s Books a picture of the staff in costume. New York City’s Books of Wonder hosted a Collins visit during a Mockingjay midnight release party. Owner Peter Glassman offered these thoughts on the trendiness of YA series, ” I think what’s really great is that adults aren’t afraid anymore of being seen reading kids’ books. It’s okay for a grown-up to enjoy children’s literature.”

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A Peek at The Hunger Games Script

When Suzanne Collins wrote the initial adaptation of The Hunger Games, screenwriter Billy Ray took over for revisions. Entertainment Weekly obtained an early copy of his now-completed script, comparing the script to the original.

Spoiler: It’s shaping up to be a PG-13 experience. The story features a battle royale between teenage players and the idea of minors acting out such violence is a concern. In fact, when you order the pictured box set the product description does say “Ages 12+.”

“‘It’s always going to be an intense subject matter, but you can tell the story with some restraint,’ said producer Nina Jacobson in the Entertainment Weekly article. ‘The only people these books are not for are those under 12. The movie will be the same.’”

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