This week, Sigler (pictured, via Amy Davis Roth) wrote in with additional commentary about how he self-published a science fiction football novel called The Rookie–stressing that his audience building work: “what’s missing from the condensed version of the presentation is the 15 minutes I spent on audience generation and retention (out of a 25-minute presentation). I have given away eight full, unabridged audiobooks, two audio novellas and three audio short story collections. Over 100 hours of story content, all for free, which is where I generated my audience.”
He continued: “Crown Publishing has done great things to help advance my career, but my core audience has been with me longer than I’ve been with Crown. The point of the presentation was that authors who embrace free content can generate an online audience, and maintain a connection with that audience can look to sell books directly from author to end reader.”
Our readers had some passionate responses as well. Read more after the jump.