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Posts Tagged ‘self-publishing’

How Henry Bushkin Got His New Book Published

HenryBushkin

Henry Bushkin, attorney and former right-hand man to Johnny Carson, has written a book about what life was really like with his famous friend. It’s a deeply personal account filled with scandalous details, including the real story on why his relationship with Carson ended.

Yet despite the book’s obvious potential, Bushkin actually had a hard time getting it published. In Mediabistro’s latest installment of So What Do You Do?, Bushkin talks about the media’s reaction to his writing, his thoughts on the proposed NBC miniseries and the process of publishing:

In the book’s acknowledgments, you explain how the impetus for the book came in 2008 from fellow (and subsequent) Carson attorney Ed Hookstratten. Can you explain a bit how you got from there to here?
Some time ago, I was about to self-publish the book. The book that has come out this week is essentially the same book. Frankly, when I was going to do it on my own with a small staff, it became apparent that Carson wasn’t relevant in the eyes of New York publishers vis-a-vis New York editors. They thought he was just irrelevant.

When I had the manuscript in polished form, I sent it to a friend of mine in New York. She then immediately sent it to a friend of hers at Vanity Fair, and then she asked if she could send it to a friend of hers, an agent in New York. I said yes. And all of a sudden, there were five publishers bidding for it. So it had quite an evolution that took quite some time, with the book going through several gestation periods.

To hear more about the book and its controversies, read: So What Do You Do, Henry Bushkin, Attorney and Author of Johnny Carson?

– Aneya Fernando

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how to write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!

Join Mediabistro’s Self-Publishing Finishing School with Our Early Rates

Self-Publishing Finishing School

Want to get your manuscript published, but not sure how to get started? Join our Self-Publishing Finishing School starting April 3, 2013.

Weekly live video webcasts feature a variety of great speakers, including Mark Coker (founder, Smashwords), Colleen Hoover (bestselling self-published author), and Guy Kawasaki (author, APE! What the Plus!).

Join Mediabistro publishing editor Jason Boog for this step-by-step course will teach you how to design, distribute, and market your book without a publisher or agent.

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June Gray Sweeps Self-Published Bestsellers List

Currently selling books from her Disarm series for 99-cents apiece on Barnes & Noble, June Gray swept five spots on our  Self Published Bestsellers List.

To help GalleyCat readers discover self-published authors, we have compiled lists of the top eBooks in three major marketplaces for self-published digital books: Amazon, Barnes & Noble and Smashwords.

We update these lists every week, tracking how writers perform inside these booming marketplaces. You can read all the lists below, complete with links to each book. If you are an author, check out our Free Sites to Promote Your eBook post and our How To Sell Your Self-Published Book in Bookstores post and our How to Pitch Your Book to Online Outlets post.

 

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How Much Should Self-Publishing Cost?

When Simon & Schuster opened a self-publishing service called Archway Publishing, GalleyCat readers began to debate one question–how much should self-publishing cost?

Add your thoughts in the comments section, including editing, design, marketing and other costs. We will continue to share experiences and estimates from other self-published authors as this conversation continues.

For your reference, here are links to the major digital self-publishing alternatives that let you sign up for free: Kindle Direct PublishingBarnes & Noble PubItSmashwordsiBookstore and Kobo Writing Life.

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Self-Publishing & Local Marketing

Sometimes it seems like the entire literary universe orbits around the tiny island of Manhattan. As self-published authors multiply around the country, this illusion has been broken–local book marketing is more important than ever before.

Last weekend, GalleyCat prowled the floor of the Self-Publishing Book Expo. Along with 450 attendees from all corners of the country, we picked up book design and marketing tips for the self-published authors in the audience. We also encouraged self-published authors to submit to our ongoing Book Pitch contest.

At the expo, we caught up with author and book marketing expert Shel Horowitz to get some advice on local marketing. Earlier this year, Horowitz (pictured, via) and Jay Conrad Levinson published the new book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet with John Wiley & Sons.

Horowitz urged self-published authors to focus on local marketing. He explained: “Book promotion is actually easier in a small community. I live in Hadley, Massachusetts. You want to talk about a small community–there’s 5,000 people in my town, 200 in my village … The nice thing is you can become a local celebrity very easily, because you will not be competing with every famous author who lives in the New York area.”
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