Can you self-publish a movie?

Continuing his DIY release of Upstream Color, director and writer  Shane Carruth has added his film to Netflix streaming. The movie opened in theaters in 20 markets around the country, followed by a wide range of platforms from iTunes to YouTube to Netflix to DVD. Carruth explained his choice:

As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen … By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.

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