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Posts Tagged ‘Steve Delahoyde’

Book Trailer Attack Ad Takes on Karl Rove Memoir

The publishing world is obsessed with political books right now, as political figures from Sarah Palin to Glenn Beck to Karl Rove climb the bestseller chart. One book trailer decided to fight the trend with a time-tested political trick: the attack ad.

Unbeige blogger Steve Delahoyde designed that attack ad book trailer embedded above to support Rework, by Jason Fried and David Heinemeier Hansson.

Check it out: “REWORK, our new book on starting, building, and growing –or not growing–a business was released one week ago today. The book is selling out around the country and rocketed to #3 on’s bestseller list. Thanks to everyone who picked up a copy and spread the word. But there’s this book right ahead of it by this guy named Karl Rove. Heard of him? Turns out his book just came out too. And he’s all over the press … With a wink and a grin, we present the truth about Karl Rove’s Courage and Consequence: My Life as a Conservative in the Fight and 37signals’ Rework.”

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UnBeige: Alex Bogusky Dishes on America’s Weight Problem

0822dietbook.jpgOver at UnBeige,’s design blog, Steve Delahoyde notices adman Alex Bogusky‘s The 9-Inch Diet and raises an eyebrow—because what’s a partner at the firm that repositioned Burger King for the 21st century and has just begun work on a campaign for Domino’s doing writing a book about, according to Powerhouse Books promotional materials, “the conspiracy to make you fat”?

Pondering that question, Delahoyde cites speculation in the pages of Creativity that this is all part of some elaborate marketing campaign for some food company or another. Creativity also runs some sample material, including a page that offers the theory that Americans have gotten fatter because the average dinner plate is three inches wider in diameter than it was forty years ago.

UnBeige: A Boring Book Party in Chicago


I’ve been meaning to write about Zach Plague‘s Boring Boring Boring Boring Boring Boring Boring ever since Featherproof Books, Plague’s indie press best known for its downloadable mini-books, sent me a copy a few weeks back, because I loved the basic design concept: Each of the trade paperback’s signatures—the large sheets of paper which are trimmed and folded to produce 32 book pages—was printed as a giant double-sided poster, so each page in the book has little bits of artwork poking out at weird angles… and that’s in addition to the 100-plus different typefaces Plague uses over the course of the narrative. Unfortunately, I never quite got around to sitting down with the book (and a single detached signature that came with it) for a reading sustained enough for me to come up with something intelligent to say about it—and, in the end, Steve Delahoyde, of UnBeige,’s design blog, beat me to the punch with photos from Plague’s gallery opening in Chicago last week.

Delahoyde was greatly impressed by the “busy, captivating artwork that clearly must have cost them Featherproof about $80 per book purely in black ink,” and he found a lot to like in the story, too. Over at the Austin American-Statesman, though, Roberto Ontiveros claims Boring is “the most negative book I have ever read,” although he admits there are funny bits. You can judge for yourself: Plague has put an electronic version of the book on his homepage, along with a downloadable PDF. Oh, and the signatures are available as a collection of posters, too.