Bestselling author Seth Godin has decided to end the Domino Project, his experimental imprint with Amazon. The books will still be sold on Amazon, but Sarah Kay‘s poetry book B will be the last book published by the imprint.

Last August, Godin made a surprise announcement: “I’ve decided not to publish any more books in the traditional way.” He then launched the Domino Project through Amazon, publishing 12 books. The list included Do the Work: Overcome Resistance and Get Out of Your Own Way by  Steven Pressfield. General Electric sponsored a free download of that “sponsored book.”

Godin explained why he is stopping in a blog post: “By most of the measures I set out at the beginning, the project has been a success. So why stop? Mostly because it was a project, not a lifelong commitment to being a publisher of books. Projects are fun to start, but part of the deal is that they don’t last forever. The goal was to explore what could be done in a fast-changing environment.” (Via Publishers Lunch)

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General Electric will sponsor the next book from Seth Godin‘s Domino Project publishing line–the company will sponsor a free Kindle edition of Do the Work: Overcome Resistance and Get Out of Your Own Way by  Steven Pressfield (cover pictured).

The eBook will be free until May 20th. It regularly retails for $7.99. The new publisher began by partnering with Amazon and is also talking with other corporations about future eBook sponsorship.

What do you think about this new kind of eBook funding? Godin explained in the release:  “Since it costs very little to deliver one copy of an ebook, the economics favor sponsorship. By paying the author directly, a sponsor like GE is able to earn the gratitude of hundreds of thousands of readers and spread an idea that matters.”