At our Social Curation Summit in Los Angeles today, First Page Sage founder Evan Bailyn explained how search results and your social media outreach can work together.

Bailyn urged all media professionals to experiment with Topsy, a social web analytics tool that can help you track how people are sharing your stories online.

Below, we’ve collected five ways writers and publishing professionals can use this tool, going beyond a simple Google search and exploring the social web.

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