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Posts Tagged ‘TurnHere’

TurnHere Adds Partners, Launches Customizable Widget Player

In a press release issued yesterday, online video solutions platform TurnHere announced nearly one dozen new distribution partners, including Goodreads, LibraryThing and Buy.com, for its book-centric online channel Bookvideos.tv. In addition, TurnHere also unveiled a brand new customizable widget and enhanced video player for book publishers, which will expand the reach of author videos across the Web.

“TurnHere’s author videos are compelling content, and we think they are an excellent addition to our author profiles,” said Otis Chandler, founder and CEO of Goodreads. “We’re finding that seeing and hearing a favorite author in an on-page video is a very evocative experience, and we’re very excited to be working with TurnHere to provide it to our members.” Added TurnHere CEO and founder Bradley Inman: “As we continue to forge new relationships with a diverse range of Web partners, we are reaching a very engaged online audience never before tapped into by the publishing market.”

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S&S Launches Video Channel

Simon & Schuster announced this morning that they have reached an agreement with video company TurnHere to launch a book-centric internet video channel to promote S&S authors and their new releases. The companies will produce videos with in-depth information on featured books and authors as well as sneak previews of upcoming titles. The channel, called Bookvideos.tv, will launch in early June.

“Readers have long hungered for greater contact and more information about authors,” said Sue Fleming, Vice President, Online and Consumer Marketing for the Simon & Schuster Adult Publishing Group. “Now readers will have a way to view and share compelling content about our authors, available on a 24/7 basis. Bookvideos.tv will allow readers to easily use the internet to replicate, for the digital age, the critical and time tested word of mouth excitement that comes from talking about a good read. Working with TurnHere to tap this huge potential audience is an exciting new way of marketing for us, and we expect to find legions of new readers while at the same time giving a new experience to dedicated fans of our authors.”

The WSJ’s Jeff Trachtenberg has more on the story
along with a telling observation from The Book Report’s Carol Fitzgerald: most readers don’t know which publishers actually publish their favorite authors. “They could say, ‘Why don’t you have John Grisham?’”, even though he’s published by Doubleday.