The conference includes authors Charlene Li (Open Leadership: How Social Technology Can Transform How You Lead) and Guy Kawasaki (Enchantment, Rules for Revolutionaries)–both will lead sessions based on their books.

Here’s more from the program: “Over eight weeks, learn effective ways to use social media tools through how-to demonstrations led by social media strategists. Gain access to social media experts who’ll deliver live keynotes to share big-picture insights. Plus participate in small group strategy sessions with peers from leading media companies. Join the sessions live on Thursdays from 2:00 – 3:30 pm Eastern or catch them archived within the online classroom for viewing at any time.”

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