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Posts Tagged ‘Veronica Wasserman’

Four New Hires at Scholastic

A number of publishing promotions and job changes were announced this week.

Scholastic has hired Katrina Krantz as director of digital marketing, Caite Panzer as director of rights and global publishing strategy, Kelly Smith as senior editor for nonfiction, and Michael del Rosario as managing editor.

The company has also promoted fifteen staff members.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Jeffrey Yamaguchi Joins ABRAMS

Jeffrey Yamaguchi has been hired as the director of digital marketing at ABRAMS, the first person to hold that new title.

Previously, Yamaguchi served as director of digital marketing for the Knopf Doubleday Publishing Group at Random House. He guided many digital projects, including Julia Child‘s Mastering the Art of French Cooking app. Here’s more about the new post, from the release:

he will oversee the company’s web and social media program; spearhead creative online campaigns for major titles and authors; and execute all digital initiatives in conjunction with ABRAMS’ existing marketing efforts. He will work with both the adult and children’s publicity and marketing departments, and with ABRAMS’ digital assets and publishing technology department.

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