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Posts Tagged ‘Veronica Wasserman’

Four New Hires at Scholastic

A number of publishing promotions and job changes were announced this week.

Scholastic has hired Katrina Krantz as director of digital marketing, Caite Panzer as director of rights and global publishing strategy, Kelly Smith as senior editor for nonfiction, and Michael del Rosario as managing editor.

The company has also promoted fifteen staff members.

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Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!

Jeffrey Yamaguchi Joins ABRAMS

Jeffrey Yamaguchi has been hired as the director of digital marketing at ABRAMS, the first person to hold that new title.

Previously, Yamaguchi served as director of digital marketing for the Knopf Doubleday Publishing Group at Random House. He guided many digital projects, including Julia Child‘s Mastering the Art of French Cooking app. Here’s more about the new post, from the release:

he will oversee the company’s web and social media program; spearhead creative online campaigns for major titles and authors; and execute all digital initiatives in conjunction with ABRAMS’ existing marketing efforts. He will work with both the adult and children’s publicity and marketing departments, and with ABRAMS’ digital assets and publishing technology department.

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