It’s not whether you win or lose, it’s how you play the game. We school our kids in this from the first soccer kick on.
Bestselling author and management guru Dov Seidman built a brand around his hit 2011 book, How: Why How We Do Anything Means Everything. This title focuses on the business of creating more ethical corporate cultures. Seidman became known for using the phrase “How Matters” in some of his company’s materials, notes the New York Times. The book’s premise is that it is no longer what you do that matters most and sets you apart from others, but how you do what you do.