The Barnes & Noble Book Club

We have a little more detail about the bookstore chain’s newest attempt to bring readers together, the Barnes & Noble Book Club. Authors currently in the midst of such discussions include Diane Setterfield, Carl Hiaasen, Michael Cox, Robert Hicks and Jack Canfield, with Nell Freudenberger and Adriana Trigiani on tap next month.

Bill Tipper, editor of the Book Clubs, explained its inception. “To put it all in context, we’ve had online reading groups with authors for about three years now (starting with Michel Faber nearly killing himself trying to respond to all the messages in the discussion of The Crimson Petal and the White, for which I will always revere the guy). For a long time, we’ve been hungering to have a platform that would make these book clubs more accessible, and give us a chance to offer a wider array of author- and moderator-led conversations.” And lo, here is the platform.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.