“The Craze that Changed the Publishing World”

You can’t avoid them — histories of something that altered everything for ever: cod, sugar, gunpowder. The London Times rounds up the new inanimate-tell-alls; the paper can’t avoid them, but maybe you can.

Upcoming titles include The Flavour that Changed the World, The House Cat that Changed the World, The Ping-Pong Ball that Changed the World, The Dishwater that Changed the World, and The Pocket Lint that Changed the World. Of course, there’s the possibility that the list’s a joke. This one, though, which reads quite similarly, isn’t.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.