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The Interactive Book Unplugged at Toy Fair 2010

By Jason Boog on February 17, 2010 3:23 PM

How can children’s books compete in a toy market crowded with video games, stuffed animals with televisions on their bellies, and multimedia tablet devices for kids?

We found the answer at the Toy Fair 2010 in New York City this week, hunting for literary offerings amid a sea of electronics, teddy bears, and toy cars. We met Elizabeth Lee-Baker, vice president of Storybook Toys–a Canadian company with an lo-fi, innovative approach to interactive books.

Explore her unfolding toy storybooks in the video essay, below mixing 1960s educational footage, toy fair video, and an interview with Lee-Baker. Yesterday, we covered a literary fairy trend at Toy Fair 2010.

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