The Publishing Company That Half-Marathons Together…

Thomas Nelson CEO/president Michael Hyatt recently convinced roughly one-quarter of the company’s Nashville-based employees to take part in a local half-marathon. A few weeks ago, he used his blog to collect staff testimonials about the experience, and now he’s hosting a mini-documentary put together by his corporate communications director with some help from Literary Video. It’s a good reminder that the power of online video isn’t in its capability to promote products, but to promote ideas, whether those ideas are stories (fiction or nonfiction) or identities (personal or collective).

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.