During the Mediabistro Circus, GalleyCat caught up with Eileen Gittins, founder of the on-demand publisher, Blurb.

In this video interview, Gittins shared her company’s newest project, The Obama Time Capsule–a customized book that allows readers to mix their own content alongside images from more than 140 professional photographers and essays from General Colin Powell, Joe Klein, Auma Obama and Arianna Huffington.

Here’s more from book’s release: “HP’s print-on-demand technology enables each copy of The Obama Time Capsule to be personalized with photos and text added by each book buyer. The book is then printed through Blurb’s global print partner network. Blurb’s innovation in the print-on-demand publishing market has helped drive the printed one-at-a-time model that is revolutionizing the way books are created and sold.”