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To Brand or Not To Brand

Should authors have a brand? The debate has raged for years from conglomerate publishing house boardrooms to poetry dive bars.

Over at Slate’s business magazine Big Money, Jill Priluck takes a look at the state of the branded author. She studies how authors like James Patterson and Patricia Cornwell (featured in the GalleyCat video above) have earned millions with carefully-branded fiction, but wonders if the model could possibly sustain more than a fraction of authors during this recession.

Here’s an excerpt, laying out some smart figures:

“Independent advertiser Verso, which recently launched targeted online advertising, now spends about $2,000 to $3,000 per book on marketing, a fraction of its budget a year ago … In today’s fickle marketplace, the Internet–with blogs, videos, Twitter, and other promotional tools like Amazon’s Author Stores–is the modern-day equivalent to hand-selling.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.