To Build a Paywall or Not to Build a Paywall

As newspapers, literary journals, and digital publishers debate the future of content, one issue looms large: do we need paywalls to earn money for our content? According to The New York Times‘ public editor, executive editor Bill Keller has said that the paper will decide “within weeks” whether to erect a paywall–setting the pace for everybody from online literary journals to hometown papers.

Last week Five Chapters editor David Daley confessed his own uneasiness with his free journal’s role in the publishing economy: “I’m not always sure it’s good for the overall reading culture,” he said. What do you think? Our blog network is running a poll to find out what all the different media types in the audience think about this crucial topic. Add your answer below…

Do You Think Paywalls Will Save Newspapers?(trends)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.