Tools of Change: Stephen Abram

SirsiDynix VP Stephen Abram led this year’s O’Reilly Tools of Change conference with a keynote on “Information 3.0,” asking whether or not publishers will still matter in the market to come. “Information is a noun,” he declared. “Nouns don’t do anything. So what’s social networking about? It’s about the verbs.”

Don’t spout your negativity about the death of reading around Abram; he’s having none of it. “If the book was at risk, sales would be down, library circulation would be down… none of that is true,” he insisted. It was a fast, dense lecture; you should take a look at his presentation slides (PDF file) at some point and probably add his blog to your RSS feed.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.