About a month ago, I told you how blogger Leo Babauta had plopped his Zen Habits site into the public domain, and now there's further news on the "open source blogging" arena, as Joe Pulizzi puts his Junta42 blog under "uncopyright."

"Our goal here at Junta42 is to get information on how businesses can become an organization with a content marketing mindset," Pulizzi writes. "If there is a post that I produced on the site that is helpful to an organization to get to that point, I don't really care if they know it came from me, or read it on my site." He further suggests that "all bloggers and businesses" should at minimum distribute "content marketing" materials under attribution-tagged Creative Commons licenses.

Much of what he calls "content marketing" you might be likely to dub "advertorial," although there are implications of quality and (lack of) trustworthiness in that latter term that don't apply equally to every case, and sometimes not at all. There are definitely ways for companies (and writers) to advocate for the vision behind their products that are more than commercial pitches; the old version of BoldType hosted on the Random House website was a good example in its day, and Nelson CEO Michael Hyatt's blog or Beacon Broadside are excellent contemporary models. Or, if you want a less noble example, the infamous NRA comic book.

(I would be remiss if I didn't tell you that Junta42 and I are represented by the same PR firm, Channel V Media.)